Blackberry's market share has been declining over the past few years as the likes of Android and iOS have aggressively taken over the smartphone market. The company is trying to revive its declining fortunes with a new range of smartphones featuring a brand new BB10 operating system. The first among them is the Z10, the company's flagship smartphone which brings along a capable package suitable for high-end users. Let us review this fabulous handset.
Design
Blackberry phones have never been known for their design as the company stuck to its tried and tested QWERTY smartphones which gave more importance to functionality than styling. However, with the Z10, the company has never a step in the right direction by coming up with a design that looks attractive without compromising on the functionality. The phone has an understated and clean design which will certainly not win any design awards, but will impress most of the users thanks to its simplistic nature and the comfort it offers while handling. It has a plastic casing with a removable back panel that measures 130 x 65.6 x 9 mm and tips the weight scales at 137.5 grams. On the top side, there's the 3.5 mm headphone jack and the power key, while the right side is occupied by the volume rocker. The microUSB port and the microHDMI port are present on the left edge. Overall, the Z10 might not overwhelm you on first glance, but it certainly works thanks to its clean and sleek design.
Display
The 4.2-inch LCD display at the front of the Blackberry Z10 sports a resolution of 1280 X 768, which leads to a pixel density of 356 ppi. The colors reproduction, viewing angles, brightness levels and sunlight legibility of the screen is excellent and will impress most users. Since the OS relies on gestures and touches, it is extremely important that the touchscreen is responsive and Blackberry has managed to that quite well. The display registers touches, swipes extremely quickly without any issues.
Camera
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Blackberry Z10 has an 8 megapixel autofocus camera along with an LED flash on its rear side. The sensor manages to capture excellent images in outdoor conditions during day time. However, the quality is quite average in low light conditions and during night time. Most of the standard settings and features are available in the camera interface. The best among them being the TimeShift mode, which captures a series of photos before and after you tap on the shutter key. Users can then scroll through these images and choose the best image for saving. The primary camera also records videos of HD 1080p at the rate of 30 frames per second. The secondary front-facing camera has a 2 megapixel sensor and it supports 720p@30 fps video recording.
Performance
Inside, the Blackberry Z10 has a dual-core Qualcomm Snapdragon processor running at 1.5 GHz, Adreno 225 graphics processor and 2 GB of RAM. The performance of the phone is very good due to the heavy optimization on the software front. Users will be able to move through menus, switch apps, multi-task, etc. with ease without experiencing slowdowns. However, since the OS is quite new and hence is prone to bugs which cause the phone to hang-up sometimes.
Software
The BB10 OS running on the Z10 marks the rebirth of Blackberry as the company shifts its focus to a more touch-friendly and feature-rich software approach. The new operating system does away with the traditional navigation of other platforms like iOS and Android but instead is built around gestures. The main feature is the Blackberry Hub which contains all your messages, e-mails and social updates. It's pretty awesome as you can read, delete and reply to all your messages from a one-stop location with ease. The phone also offers apps like Remember, Blackberry Maps, Twitter, Facebook, Browser, Linkedin, Foursquare and much more.
Conclusion
The Z10 marks a new era for Blackberry, as it is a totally different smartphone compared to the earlier handsets from the company. It's beautiful and runs a software which is smooth and feature-rich. Unfortunately, the OS doesn't bring any new features to the table except the new gesture-based UI. Also, the hardware seems a bit outdated compared to the new flagship phones like the HTC One and Galaxy S4. That said, the Z10 is a great start and Blackberry fans will find it hard to resist.